Instagram is your chance to engage through visuals. While images and videos are the keys to success on Instagram, words still matter.
Unlike Twitter, which built its entire platform around a character limit, most people are unaware of whether an Instagram character limit applies.
Is there a character limit on Instagram? Yes, in recent years, they have imposed tighter restrictions to limit spam. Here’s everything you need to know about the Instagram text limit.
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The overall Instagram post character limit is 2, 200 characters, which equals an average of around 400 words. The 2, 200-character limit doesn’t tell the full story though.
Just because you have 2, 200 characters to play with doesn’t mean you should be using all those characters. Let’s look at the Instagram character limit for different parts of the Instagram experience.
The Instagram text limit for bios is a much shorter 150 characters. It’s why you’ll see links, emojis, and flags in people’s bios.
Character Limit By Brendan Joyce
If you’re running Instagram Ads, you have extra limits to account for. The Instagram caption limit is 2, 200 characters, which is the same that applies to posts.
Figuring out how long can an Instagram caption be is easy, but just because you can use 2, 200 characters doesn’t mean you should.
Hashtag spam was a feature of Instagram for years. Since then, the platform has cracked down on the practice. Now you can post no more than 30 hashtags per post.
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Like with the 2, 200 limits, just because you can use 30 doesn’t mean you should. We recommend using 5-10 hashtags at most, but it’s very much a matter of trial and error, testing what works best for your audience.
The Instagram message character limit is 1, 000 characters, including spaces. For most users, this is more than enough characters to get their point across.
The Instagram comment character limit is the same as captions at 2, 200 per post. You are limited on the number of comments you can post per day.
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Did you know that Instagram captions truncate when they reach 125 characters? In other words, if you want to see the whole caption on display, you cannot go over this limit.
Most marketers agree that sticking to 125-150 characters is the way forward for visibility purposes. It means you need to practice getting your entire story into a tight character limit.
To help you out with this, ’s link shortener helps you to cut down on the number of characters used when linking externally.
Instagram Marketing: Character Limits
Now you know how many characters in an Instagram post you have to play with, it’s time to consider how you can make the most of those limits. Here are some great tips for maximizing your small piece of real estate:
Instagram is all about experimentation. Play around with different styles and tones. Try out different hashtags, and you’ll find the brand voice that invites engagement.
Understanding the character limits on Instagram is less about what you can get away with and more about how many characters you should use to promote engagement.
Ideal Instagram Story Size & Dimensions (2023)
Limit your captions to 150 characters for the best results. If you need to cut down on your character usage, check out the link shortener.
Contact us to learn more about how we can give you short, branded links perfect for Instagram, or try the link shortener for free now.
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