Margot Robbie Ryan Gosling Barbie Press

The most hyped movie of this summer, Barbie, had its first official press outing yesterday at CinemaCon, a convention where members of the film industry come to promote new films.

Barbie’s leads, Margot Robbie and Ryan Gosling, were both in attendance, alongside “human” (non-Barbieworld) cast member and Ugly Betty alum America Ferrera, and writer director Greta Gerwig.

During the cast’s appearance to promote the film, there was talk of “Kenergy”, discussion about the Barbie World sets and a sprinkling of extra insight into the highly protected plot of the movie — as well as the revelation that Noah Baumback (Gerwig’s co-writer and partner) loved the script so much he wanted to direct it himself.

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A lot was being shared on the CinemaCon stage, but all anyone could think about was the outfits. After all the hype over Barbie and Ken’s costumes from the film, which first went viral thanks to paparazzi shots of filming in June 2022, we finally got to see how Barbiecore translates into real life via the medium of Robbie and Gosling, who made it clear they’ll be bringing a bit of Barbie doll chic to each press outing.

Robbie looked right at home in a pink gingham Prada co-ord, consisting of a bralette and matching skirt, paired with Barbie pink peep-toe heels. The pattern and colour of her look is not too dissimilar to one she wears in the actual Barbie movie — a pink gingham dress — as she brushes her hair and waves hello to Barbie World.

Gosling, for his part, opted for a hot pink bomber jacket by Acne Studios, black jeans, lace up suede Wallabees and, the piece de resistance, a slogan tee which said “Written and directed by Greta Gerwig” in the iconic Barbie font.

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This isn’t the first time Robbie’s red carpet looks have come under intense analysis — there was much speculation earlier this year over whether Robbie had ended her contract with Chanel as their brand ambassador, leaving her free to explore more clothing choices.

So the hype for the Barbie press tour (and especially the premiere) is twofold: what will Robbie pull out of the bag, and will we be bombarded with baby pink Chanel bouclé skirts and blazers throughout?

Historically, Gosling has been considerably less adventurous in his red carpet and press tour styling, usually opting for cool colours, well cut suits and funky patterned jumpers with jeans.

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However, he has broken out his mould since playing Ken, something he admitted during the CinemaCon talk. “I have to be honest, I had up until this point, I only knew Ken from afar. I didn’t know Ken from within, ” he said, according to The Hollywood Reporter. “If I’m being really honest, I doubted my Ken-ergy. I didn’t see it. Margot and Greta, I feel like they conjured this out of me somewhere.”

Let’s hope and pray that Gosling’s Kenergy continues throughout this promotional period. With Barbie set for release on July 21, we have roughly three months’ worth of pink-centric press tour outfits to look forward to.LAS VEGAS, NEVADA – APRIL 25: (L-R) Ryan Gosling and Margot Robbie attend the State of the Industry and Warner Bros. Pictures Presentation at The Colosseum at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on April 25, 2023, in Las Vegas, Nevada. (Photo by Alberto E. Rodriguez/Getty Images for CinemaCon)

When Margot Robbie and Ryan Gosling were cast as Barbie and Ken, respectively, in Greta Gerwig’s satirical film adaptation of the iconic doll, we knew their Barbie press tour would be a sartorial tour de force.

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Thanks to the over-saturation of Valentino’s PP Pink and the 290.7 million TikTok users producing their own interpretations of silicon style, our expectations for a magnum opus of ensembles from the cast that slyly references Barbie’s history have been quashed.

Now, with Robbie and Gosling making their first red carpet appearance to promote the upcoming film, their attempts of channelling their characters through pretty in pink silhouettes are not the masterful displays of sartorial wit we were hoping them to be, but rather a borderline campy display of why the Barbiecore aesthetic climaxed and fizzled.

Taking to the stage at the 2023 CinemaCon, the pair gave new meaning to the phrase blonde ambition with their attempts to revive the lurid aesthetic slightly the miss.

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LAS VEGAS, NEVADA – APRIL 25: (L-R) Ryan Gosling and Margot Robbie speak onstage as they promote the film “Barbie” for the Warner Bros. Pictures Studio Presentation during CinemaCon 2023, the official convention of the National Association of Theatre Owners, at The Colosseum at Caesars Palace on April 25, 2023 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Robbie appeared to lean into the executive realness category of Barbie’s wardrobe, donning a pink gingham check two-piece from Prada that proved she meant business.

Robbie departed from her signature Malibu beachy waves, opting for a simple straight style, which she parted to the side, meaning her look could do all the talking.

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And shouting it was, with its wrap mini skirt and 1950s-inspired bustier contrasted with a black scallop piping clearly saying: “This Barbie is under contract to dress like this until July.”

Gosling on the other hand kept true to the film’s tagline, “She’s everything, he’s just Ken”, by opting for a Marlon Brando-inspired jeans and a tight-white shirt combination.

We give him props for wearing a magenta Acne Studios hoodie and a shirt emblazoned with the phrase “from director Greta Gerwig”, but we’re confident their respective outfit choices are proof that Gosling’s Ken will be riding on the coattails of Robbie’s Barbie.

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