Margot Robbie Barbie Looks Press Tour

The marketing rollout for Greta Gerwig’s Barbie movie has been impressive, ubiquitous, and extremely pink, spanning countless brand collaborations and in-person activations, like the life-size pink Barbie Dream House in Malibu, now listed on Airbnb. But some of the most compelling marketing for the film comes straight from its star, Margot Robbie.

Ahead of its July 21 release, fans have delighted in her impeccable red carpet recreations of Barbie’s most glamorous looks from over the years. Working with stylist Andrew Mukamal, Robbie has sported high fashion versions of iconic outfits worn by Barbie in different eras, from the legendary black and white striped swimsuit worn by the first Barbie in 1959 to the hot pink day-to-night working woman ensemble that a career-minded doll wore in 1985. According to Robbie, the recreations are tributes to Barbie fans.

“We’re finding Barbie references from decades past and just doing it really for the big Barbie fans out there, people who are actually collecting those Barbies, ” Robbie told People at the film’s premiere in Los Angeles, where she wore a custom Schiaparelli recreation of the black cocktail dress worn by the 1960 “Solo in the Spotlight” Barbie. “We’re hoping to get them excited… We’re pairing Barbie references with great designers.”

All The Best Looks From Margot Robbie's 'barbie' Press Tour

Robbie has likely sported her last Barbie-themed look ahead of the movie’s release date because of the SAG-AFTRA strike, which officially launched on July 13. The strike unites members of the actors’ and writers’ unions on the picket line for the first in more than 60 years, and prevents actors from doing promoting their film and TV projects. Robbie’s July 12 red carpet outfit for Barbie may have been a subtle nod to the historic shutdown. Her pale pink Vivienne Westwood gown was a tribute to the “Enchanted Evening” Barbie—which, blogger Lainey Gossip pointed out, was released in 1960, the same year that actors and writers were last on strike at the same .

That Robbie’s tour looks became a fashion phenomenon is fitting, given that Barbie creator Ruth Handler always intended for fashion to be a major part of the doll’s appeal. Fed up with the lack of toy options for girls, who typically could choose between baby dolls or paper dolls to play with, Handler created one through which they could embody their future dreams—in part by dressing her in different outfits.

To recreate this flirty pink polka dot outfit, Mukamal turned to the archives of Valentino, taking inspiration from a maroon polka dot halter neck midi dress from the fashion house’s Spring/Summer 1993 collection. For Robbie’s look, Valentino updated the design in a bright pink and white polka dot fabric and shortened the hem to be a mini dress, which Mukamal paired with a yellow Valentino Rockstud purse, white Manolo Blahnik pumps, and a set of Assael pearl earrings and matching bracelet.

Margot Robbie Should Wear These 9 Looks On Her Barbie Tour

For this iconic look, Mukamal pulled a black and white strapless bandage dress from Hervé Legér to pay homage to Barbie’s black and white striped one-piece swimsuit, then accessorized it with a pair of white Jacques Marie Mage cat eye sunglasses with blue lenses, Spinelli Kilcollin hoop earrings, and a pair of black Manolo Blahnik peep toe heeled mules.

Premiere in South Korea, Mukamal re-created not one but two looks for the red carpet to pay tribute to the versatile style of Barbie as a working woman. For the first “day” look, he dressed Robbie in an Atelier Versace fuchsia skirt suit with white accents, which he accessorized with an ascot tie, boater hat, matching Manolo Blahnik spectator pumps, and a jeweled Judith Leiber purse shaped like a cell phone from the . For the second “night” look, Robbie wore a party dress in the same shade of fuchsia with a full tulle skirt and matching peep toe heeled mules from Manolo Blahnik.

The inspiration for this outfit comes from a 1964 Barbie who wore a sparkling pink sheath dress with a matching jacket and pillbox hat. To recreate it, Mukamal dressed Robbie in an embellished dress and jacket set from Moschino, which he paired with a bow-festooned pillbox hat, matching Manolo Blahnik peep toe heeled mules, and a matching quilted heart purse.

Margot Robbie Wears A Classic Barbie Look For First Day Of 'barbie' International Press Tour!: Photo 4950427

To recreate the look of the “Earring Magic” Barbie doll that debuted in 1992, Mukamal enlisted Balmain to create a hot pink mini dress with sheer sleeves and a leather bustier dress, which was paired with large star earrings and a matching star chain belt.

While the most outstanding feature of the 1992 “Totally Hair” Barbie doll may have been her ankle-length tresses, her swirl print mini dress gave it some serious competition. To recreate this look, Mukamal dressed Robbie in a Pucci mini dress and paired it with a pink Chanel purse, hot pink Manolo Blahnik pumps, and Taffin earrings.

Premiere in L.A., Mukamal drew inspiration from one of the most iconic Barbie looks of all —the “Solo in the Spotlight” Barbie, who sports a sparkling black strapless sheath dress with a voluminous hem. To bring this look to life, he tapped Schiaparelli to recreate the dress, down to the red rose detail on the hem. Like the Barbie, Robbie accessorized with black opera gloves, black Manolo Blahnik peep toe heeled mules, a Lorraine Schwartz diamond necklace and earrings, and a pink handkerchief.

Margot Robbie's 'barbie': Photo, Release Date Unveiled

To recreate the ultra-femme formal outfit worn by 1960’s “Enchanted Evening” Barbie, Mukamal pulled a corseted pink Vivienne Westwood gown with a train and rosette detail at the waist. Robbie’s hair was also styled in an updo reminiscent of the doll’s high ponytail. He paired the look with a fur stole, an Assael cultured pearl choker, and embellished Christian Louboutin pumps.Three months after donning a custom pink Chanel gown at the 2023 Golden Globes in January, the Australian actress continued the trend at CinemaCon in Las Vegas. Robbie drew inspiration from Barbie’s pink checkered dress, as featured in the film’s trailer, and sported a gingham two-piece set at the event. She paired the frock with bright pink heels.

Robbie wore Barbie’s signature color head-to-toe once again for the cast’s first promotional TV appearance on The Kelly Clarkson Show in June, wearing a hot pink mini dress and a pair of matching pumps.

Her costar Issa Rae — who plays President Barbie in the Greta Gerwig-directed film — donned her own monochrome ensemble on the daytime talk show, pairing bright pink dress pants with a matching blouse and blazer.

All The Looks Margot Robbie Has Rocked In The 'barbie' Press Tour

Sign up for Us Weekly's free, daily newsletter and never miss breaking news or exclusive stories about your favorite celebrities, TV shows and more!

Hits theaters on July 21. Scroll below to see all of Robbie’s stunning press tour looks, from photocalls to airport outfits and more:

Margot Robbie is a girl living in a stylish world — and her Barbie press tour looks have proven just that. Three months after donning a custom pink Chanel gown at the 2023 Golden Globes in January, the Australian actress continued the trend at CinemaCon in Las Vegas. Robbie drew inspiration from Barbie’s pink checkered dress, as featured in the film’s trailer, and sported a gingham two-piece set at the event. She paired the frock with bright pink heels. Robbie wore Barbie’s signature color head-to-toe once again for the cast’s first promotional TV appearance on The Kelly Clarkson Show in June, wearing a hot pink mini dress and a pair of matching pumps. Her costar Issa Rae — who plays President Barbie in the Greta Gerwig-directed film — donned her own monochrome ensemble on the daytime talk show, pairing bright pink dress pants with a matching blouse and blazer.

All Of Margot Robbie's Iconic Looks From The 'barbie' Press Tour (and How To Re Create Them)

Press tour looks. One of the outfits included a metallic pink dress by Versace paired with white heels, pink socks and a white mini purse.

Robbie donned another metallic pink piece by Versace for the film’s Australia press events, pairing the brand’s pink mini skirt with a light pink sweater.

Robbie looked radiant in a canary yellow Chanel skirt suit. She topped off the ensemble with a fluffy white purse, white heels and chic sunglasses.

Barbie' X Barbie: All Of Margot Robbie's Mattel Inspired Red Carpet Looks

Among Robbie’s many Versace looks put together by Mukamal was a hot pink two-piece set, complete with pink pumps and a bow purse.

Robbie kicked off the Barbie press tour at CinemaCon in April. While posing alongside costar Ryan Gosling — who portrays Barbie's longtime love, Ken — Robbie rocked a pink and white gingham two-piece set. She completed the look with a pair of bright pink heels, an anklet and heart-shaped earrings.

Gosling, for his part, wore a T-shirt featuring Gerwig's name underneath a hot pink bomber jacket. He kept the rest of his look casual with a pair of black jeans and tan shoes.

See Margot Robbie's Best Outfits From The 'barbie' Press Tour

With costars America Ferrera and Kate McKinnon. While Robbie opted for a short-sleeved mini dress and pumps, Rae channeled her character, President Barbie, with pink dress pants, a blouse and a blazer.

Robbie matched the color of her character's convertible at a photocall event in Los Angeles in June. She paired her pink polka dot mini dress from Valentino with white heels and added a pop of color with a yellow purse. The look was inspired by the 2015 Pink